Djibril Cissé is a French professional footballer who plays for Panathinaikos. He even has a store in Newcastle, and while he leaves day-to-day operations to his staff, he does pop in several times a week to catch up.
Said the striker:
“It is to show the way I see clothes and fashion to the people. It is a different style but it is what I like and my advice to people would be to just come and look, see if they see something. If they don’t… (shoulder shrug)…
The boutique is something I’ve had planned for a while. I come in after training for a few hours if I can, have a mooch around, help out a bit and go back home. We have items here you will not find anywhere else. The idea is exclusivity and something different. If there was one word for it, it is different.”