“With this campaign, I wanted to create modern, evocative portraits that epitomize the essence of the Gucci woman — individual, strong, sensual and glamorous.” Gucci creative director Frida Giannini tells Women’s Wear daily about the campaign.
Models: Nadja Bender, Karmen Pedaru, Joan Smalls, Suvi Koponen, Natasha Poly, Raquel Zimmermann, Anja Rubik.
Photographers: Mert Alas & Marcus Piggott